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AI Content Under the Scrutiny, New Era of Monetization!?
YouTube is introducing a new monetization policy that will take effect on July 15, 2025, with the goal of limiting the revenue of channels that publish mass-produced, repetitive, or low-quality video content. These updated YouTube Partner Program (YPP) policies seek to identify and prevent such content from generating revenue.
New standards for monetization
YouTube announced on its official support page that starting July 15, 2025, it will update its guidelines to better identify mass-produced and repetitive content. Creators will still have to meet the basic conditions for monetization:
- Minimum 1.000 subscribers,
- 4.000 valid public viewing hours in the last year, or
- 10 million valid public views of Shorts videos in the last 90 days.
What is considered "repetitive" or "mass produced" content?
YouTube specified two key criteria:
- Content taken from other sources must be significantly altered to be considered original.
- Repetitive content must have a purpose beyond just gaining views; it must also be educational or entertaining.
This policy is likely to affect content that uses clickbait titles, template formats, or AI-generated voices, especially if they rely on minimal editing or reuse material from other creators.
Consequences for creators
YouTube did not specify specific consequences for violating the new rules, such as fines, suspensions or warnings. However, the platform emphasized that the goal of this change is to harmonize monetization rules with new trends and tactics that it considers inauthentic. While YouTube has not confirmed that AI-assisted content will fall under the new guidelines, the update hints at tighter controls over such formats.
This change comes after YouTube's recent decision to ban users under the age of 16 from live-streaming on their own on the platform, which points to a broader trend of introducing stricter rules and user protection.
Creators who rely on generic or automated content should rethink their strategies to ensure that their content meets the new standards of originality and quality.
What does this actually mean for those whose careers were in the industry itself?
New YouTube rules may increase the demand for real human creators, as AI and automation will make it harder to achieve the quality needed for monetization. Jobs like shooting original videos, voice over art and creating educational tutorials could become more valuable as experts who bring creativity and authenticity will be needed. That being said, people with the right skills may have a chance to excel in this new environment.
